4 best ways to create a viral YouTube Short according to experts

Two YouTube experts (Paddy Galloway & Chris Gileta) shared the findings of a comprehensive study they conducted on 33 channels (5,400+ shorts). The results are super interesting, here is it summarized in 4 takeaways.

1. Length matters but is not everything

– Longer shorts performed much better on average in terms of views and average view duration. Shorts with an average duration higher than 50 seconds averaged 4.1 million views.
– There were outliers at all lengths, so creators should not feel compelled to make their videos a certain length.

2. Shorts with strong completion perform better

– Shorts with a viewed VS swiped away (VVSA) rate under 60% rarely performed well. The best-performing shorts typically had a VVSA rate between 70% and 90%.

– Engagement metrics such as likes, shares, and comments did not have a strong relationship with performance, although this may be subject to further testing.

3. Shorts boost fan base, especially for channels with a pre-existing audience base

– Long-form videos still convert subscribers better (per 10,000 views) than shorts on average, but when filtering for channels with over 1 million subscribers, shorts outperform in terms of sub conversion.

– Shorts are a good way to grow subscribers, especially considering how much lower effort is involved compared to long-form videos.

4. Monetization remains low and is not sensitive to video length

– The average RPM (Revenue Per Mille is a metric that represents how much money you’ve earned per 1,000 video views) for shorts is around $0.06

– Unlike long-form videos, the length of a short did not seem to lead to a meaningful difference in RPMs.
– The new partner split for shorts is more than double the shorts fund on average, which is promising for future monetization potential.

More details here on Paddy Galloway Twitter Account.

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Are you a YouTube creator and you didn’t find your channel on our lists?

Let us know! 🔎