YouTube is the only viable long form video sharing platform for creators and has therefore gained a monopoly in the field. Youtube has reached over 50% of the world’s population and only continues to grow every day.
Starting your first influencer marketing campaign, especially on a platform as huge as YouTube, might seem like a tough challenge at first, which is why we’ve written this article.
This guide is crafted with you in mind, and aimed at simplifying the process of contacting YouTubers for advertising opportunities.
From identifying the right influencers for your brand to finding their contact information, we’re here to provide a clear, straightforward path.
3 Proven Steps to Reach Out to YouTube Channels According to Experts🧑💼
We’ve asked our Influencer Marketing Experts at Favoree for the best ways to collaborate with YouTubers.
1. Find the Right YouTube Channels for Your Campaign 🔍
Any influencer marketing campaign needs to gauge exactly which channels will give you the highest ROI (Return on Investment).
Choosing the right YouTube channels involves more than just looking at subscriber counts or video views; it’s about understanding the audience engagement, the creator’s content style, and how well these align with your brand’s values and goals. Additionally, it’s also important to be aware of compensation expectations by channels in your niche to avoid an unpleasant first encounter.
Analyzing these elements will help you identify influencers who not only reach your target demographic but also have the kind of influence that can drive engagement and conversions for your brand.
A thorough assessment will ensure that your marketing efforts are not only seen but are impactful, creating a meaningful connection between the YouTuber’s audience and your brand.
Use Favoree to Find Channels for Your Campaign
The best and fastest way to find the perfect channels for your campaign is by searching on Favoree! The platform is building the largest and most thorough YouTube database on the web. By using Favoree’s countless filters you can make sure to find exactly the right channel for your campaign.
For businesses who don’t have a dedicated in-house business development team or would like to spend their resources elsewhere, our Team of Experts at Favoree can provide you with a list of relevant YouTube channels and email addresses as part of our Data Services.
2. Find YouTuber Email Adresses 💌
The tried and true method for contacting anyone for an advertising campaign ever since the advent of the internet has been and will always be by email.
Emails are the most professional method of outreach but it is often difficult to find an email address for YouTube Channels.
Many YouTube channels feature an email address on their About page, but if the ones you’d like to contact don’t do that or you’ve reached the daily quota imposed by YouTube, here’s a handy article on how to still find their email addresses using other means.
While email is the most professional and popular means of contacting a YouTuber you could also attempt contacting them through their Social Media or livestream donations.
3. Prepare The Perfect Pitch ✍️
No matter where you end up contacting the creator, it’s always important to create a professional and easy-to-understand pitch.
Considering you looked this up you probably already have a good concept of what an effective pitch/outreach email looks like, but just in case here’s a little refresher!
Guide to The Perfect Pitch
1. Write a Catchy Subject Line 🪄
Start with a creative touch. Using Catchy Subject lines helps humanize your email and make it seem more approachable and less shady.
2. Personalize Your Greeting 👥
Add a personal touch. Use the influencer’s name, and if possible, mention a recent video or series of theirs that you enjoyed. This shows that you’ve done your homework and are genuinely interested in their content.
3. Introduce Yourself and Your Brand 🧑💼
Briefly introduce yourself and your brand. Provide a concise overview of what your brand does and any relevant details that might interest the influencer.
3. Explain Why You Chose Them 🦄
Detail why you think they’re the perfect fit for your campaign. Highlight specific aspects of their content, audience engagement, or personal brand that align with your marketing goals.
4. Outline Your Campaign 🗒️
Clearly state what you’re advertising, whether it’s a product or service. Keep it short but make sure it’s easy to understand what the influencer is requested to do.
5. Emphasize What’s in It for Them 💰
Highlight the benefits of the collaboration from the influencer’s perspective. This usually includes exposure to a new audience, financial compensation, or access to products and services.
7. Include a Clear Call to Action 💌
End your email with a clear call to action. Invite them to express their interest, ask questions, or suggest a meeting to discuss the collaboration further.
Outreach Email Templates 📧
We did the annoying work for you!
Subject: Collab Inquiry: [Your Brand] meets [YouTuber’s Name] – Interested?
Hi [YouTuber’s Name],
I’m [Your Name] from [Your Company], and your channel’s been on our radar. We’re all about [subject]. Seeing your videos, like [Video or Video Series], we think there’s a crossover that could be interesting for your audience.
Here’s the scoop:
- We’re offering a creative collab with our [product/service].
- It comes with perks: fair compensation, a spotlight across our channels, and more.
- We’re aiming for content that resonates and engages, much like your [mention a specific video or element that aligns with their style].
Keen to hear your thoughts. Let’s talk?
Cheers,
[Your Full Name, Position, Company, and Contact Details]
Subject: A Creative Collaboration with [Your Brand Name] 🌟
Hello [YouTuber’s Name],
I hope you’re doing well! My name is [Your Name] and I’m with [Your Brand Name], a company that specializes in [Brief description of what your company does]. I’ve been following your channel, [Channel Name], and I’m truly impressed by the way you [mention something specific about their content that you admire].
Given your passion for [mention a relevant topic/theme that aligns with your brand], I believe there’s a great opportunity for us to collaborate and create something special for your audience. At [Your Brand Name], we are all about [Briefly describe your brand’s mission or what makes it unique], and we think a partnership could be mutually beneficial in [mention how the collaboration could benefit them – be specific, e.g., offering products for review, sponsoring content, etc.].
Here’s a brief overview of what we’re envisioning for our collaboration:
- What We Offer: [Briefly detail the offer, including any products, financial compensation, and other collaboration benefits].
- Collaboration Idea: [Outline a basic idea of what the collaboration might look like, but make it clear you’re open to their creative input].
- Why [Your Brand Name]?: [Give a concise reason why a partnership with your brand would be valuable to them and their audience].
We’re really excited about the potential of working together and would love to hear your thoughts on this proposal. Would you be available for a brief call or meeting to discuss this further? Please let us know your available times, and we’ll do our best to accommodate.
Thank you for considering this opportunity, [YouTuber’s Name]. We’re looking forward to possibly creating something amazing together!
Warm regards,
[Your Full Name, Position, Company, and Contact Details]
Subject: ✨[Your Brand] + [Influencer’s Name]: Let’s Collaborate✨
Dear [Influencer’s Name],
I’ve been thoroughly enjoying your recent content on [specific topic], especially [aspect you like about it]—it’s always a fun watch.
My name is [Your Name], and I represent [Your Brand], a company that specializes in [brief description of your brand and what it does]. We’ve been on the lookout for a charismatic individual like yourself to collaborate with, someone who embodies the spirit and values of our brand.
The reason behind reaching out to you is straightforward: your content, audience engagement, and overall brand ethos resonate with us on a fundamental level. We believe that a partnership with you would not only amplify our message but also introduce your audience to [product/service] that aligns with their interests.
The plan is simple: we’re launching a [brief outline of the campaign], and we think you’d be the perfect face for it. This collaboration is not just about visibility for us but also about providing you with [benefits for the influencer, e.g., exposure to a new audience, financial compensation, products/services].
We’d love to hear your thoughts on this and discuss how we can tailor this collaboration to be mutually beneficial. Could we interest you in a meeting or a call to explore this opportunity further?
Looking forward to potentially working together and creating something truly special.
Best Regards,
[Your Full Name, Position, Company, and Contact Details]
Frequently Asked Questions
How do you message a YouTuber?
To message a YouTuber, you can reach out through email, which is the most common and professional method.
Look for the email address provided on their YouTube channel’s “About” page, or consider contacting them through their social media platforms or live stream donations.
Do YouTubers respond to emails?
Many YouTubers respond to emails, especially if the outreach is personalized, professional, and aligns with their content and values.
Crafting a well-crafted, respectful email that clearly outlines the proposed collaboration can increase the likelihood of receiving a response.
Why can’t you message on YouTube?
YouTube does not offer a direct messaging feature for contacting YouTubers for business inquiries or collaborations.
As a result, email remains the primary and most professional means of reaching out to YouTubers for marketing and collaboration opportunities.
