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  Are platforms already giving up on short form videos?

  Meta announced a month ago it would stop paying bonuses to creators for making Reels. The program, originally introduced in 2021, incentivized content makers to generate more short videos. People are staying longer on the platform watching Reels, so what is the problem? Shorts are far less profitable and hard to monetize. Even Mark Zuckerberg…

  26 June 2023

  1–2 minutes