Finding sponsors as a YouTube creator can seem daunting, especially if you’re unsure where to start. Contrary to common belief, you don’t need millions of subscribers to attract sponsorship opportunities.
With the right strategy and tools like MeetSponsors, even creators on the path to large-scale growth can find brands eager to collaborate. Here’s how to make it happen.
4 Easy Ways to Get a YouTube Sponsor Deal
After discussing with multiple channel managers and venturing into the world of brand sponsorships ourselves, our expert Team at Favoree has put together the perfect guide for you!
1. Focus on Engagement and Accessibility
We all know that your channel has to look professional to a brand in order to potentially get a good deal, that being said what many YouTubers neglect is making their contact information visible and quick to find.
Make sure you add a contact email and your website in your channel and video descriptions, this way a brand looking for new talent to sponsor is more likely to contact you.
Create quality over quantity. Brands are not only looking at your subscriber count but also at your average viewership and engagement rate.
By making content specifically catered towards your audience you stand a better chance at striking a better brand deal.
2. Reach Out to Brands
When it comes to securing sponsorships for your YouTube channel, proactivity is key. Rather than waiting for brands to discover you, take the initiative. Begin by researching brands that resonate with your content and align with your audience. Once you’ve identified potential partners, reach out via email or social media, expressing your genuine interest in collaboration.
Want to make the process of researching brands and campaigns to reach out to easier? Consider checking out Meetsponsors.com, a website built by a YouTuber for YouTubers. Meetsponsors allows you to easily and automatically find brands that already worked with other YouTubers and discover campaigns from other channels that align with your content.
3. Use YouTube Sponsorship Platforms
Leverage platforms like Artbrief and Brand Connect (now part of YouTube). These platforms directly connect creators with brands, streamlining the process.
By signing up, you can explore sponsorship opportunities tailored to your channel. Remember, signing up for multiple sponsorship platforms maximizes your chances of striking a sponsor deal!
4. Try Affiliate Links and Get Paid in Commission
If everything else failed, try monetizing your YouTube channel through affiliate links. Start by applying to affiliate programs relevant to your content.
There are numerous platforms that can help you get you affiliate links like Partnerstack, Awin, ShareASale…
Once approved, incorporate these links into your video descriptions or content, promoting products or services you genuinely endorse.
When viewers make purchases through your unique affiliate links, you earn a commission, making it a mutually beneficial arrangement for both you and the brand. Disclose the use of affiliate links transparently and use them sparingly to maintain the trust of your audience.
Remember, it takes effort, but you’ve got this! Whether you have 1000 or 1,000,000 subscribers, focus on building genuine connections with your audience. Brands appreciate authenticity, so stay true to your content and keep creating!
FAQ
Can You Make a Living from YouTube?
You can make a living from YouTube through various revenue streams such as ad revenue, channel memberships, merchandise sales, and sponsored content. Many creators have built successful careers on the platform by diversifying their income sources and engaging with their audience.
What Does a Sponsor Get in Return?
Sponsors benefit from increased brand visibility, targeted exposure to a specific audience, and the potential for higher sales and brand recognition. By collaborating with a YouTube creator, sponsors can effectively promote their products or services to an engaged and relevant audience, ultimately driving brand success.
How Much Do YouTube Sponsors Pay?
There is no fixed amount that sponsors pay to YouTubers or creators. Payment varies widely, ranging from $10 to $50 per 1000 views and can even reach $10,000 to $50,000 if the video exceeds 1 million views. The payment depends on factors such as the creator’s niche, engagement rate, audience demographics, and the sponsor’s marketing budget.
Can I Ask a Brand to Sponsor Me?
You can proactively reach out to brands and propose collaboration opportunities that align with your content and audience. By demonstrating the value you can provide to the brand and showcasing your unique positioning, you can effectively pitch yourself for sponsorship opportunities. Remember, a well-crafted pitch that highlights the potential mutual benefits of the partnership can significantly increase your chances of securing a sponsorship deal.
