Once a platform for sharing casual videos, YouTube has transformed into a dominant platform. Its global advertising revenues reached 29 billion US dollars in 2022, up nearly 50 percent compared to 2020.
With over 2.7 billion active users worldwide, YouTube is now an indispensable tool for businesses looking to tap into the global market.
This financial boom is not only reserved for the platform itself. Many individual YouTubers have ridden this wave, transforming their passion projects into lucrative careers. As brands recognized the value of influencer marketing, these internet sensations became pivotal in shaping consumer behavior.
The top YouTubers have indeed not only amassed millions of followers but have also seen their revenues grow exponentially. For instance, Pewdiepie reported a net worth of $40 million in the last year alone, as noted by the Sun.
YouTube celebrities also diversified their source of income with new innovative ways from fashion brands to a fast-food chain.
As we explore the world of YouTube’s elite in 2023, it’s essential to understand the economic juggernaut that the platform has become and how individual creators have capitalized on its growth.
And if you are interested in top YouTubers, you can also head over to our most subscribed YouTubers list.
Our list comprises individuals who both produce and appear in their own content. Channels like T-Series are not included. Readers are advised to approach the net worth figures mentioned in this article with caution. While we have done our best to consult as many sources as possible and gather reliable information, these numbers may not always reflect the most accurate or up-to-date valuations.
YouTubers With The Highest Net Worth In 2023 Worldwide
1. Jeffree Star – Estimated Net Worth $200M
YouTube channel: 16M subscribers, created in 2006
Known for his makeup tutorials, beauty product reviews, and cosmetics line, Jeffree Star has transformed YouTube fame into a thriving business empire.
His loyal fan base and diverse revenue streams, including his cosmetics brand, Jeffree Star Cosmetics, have earned him substantial income. This business venture developed into one of the biggest hit in the beauty industry.
Jeffree Star has also invested in the cannabis industry, real estate and merchandising.
YouTube channel: 190M subscribers, created in 2012
With a massive subscriber base and a reputation for extravagant stunts and philanthropy, MrBeast tops the list as the second highest-paid YouTuber. His videos often feature jaw-dropping challenges, giveaways, and impressive acts of generosity.
Sponsors and brand partnerships have played a significant role in his success, allowing him to channel resources into charitable endeavors which further cemented his position as a YouTube icon.
In July 2023, MrBeast shared with his Twitter followers that a recent video, produced at an estimated cost of $3 million, earned him $167,000 in advertisement revenue within just a few days.
3. Like Nastya – Estimated Net Worth $104M
YouTube channel: 107M subscribers, created in 2016
Anastasia Radzinskaya, a Russian American YouTuber is widely recognized by her alias, Like Nastya. Born in January 2014 in Krasnodar, Russia, she collaborates with her parents to manage a suite of family-oriented YouTube channels. These include Like Nastya, Like Nastya Vlog and Like Nastya Show.
In early 2023, the subscriber count of her main channel surpassed 100 million, with over 90 billion views, positioning her as the leading YouTuber globally for kid content.
A significant portion of Like Nastya’s wealth is attributed to advertising revenue from YouTube and brand endorsements.
4. Ryan’s World – Estimated Net Worth $100M
YouTube channel: 36M subscribers, created in 2015
Ryan Kaji, the second youngest YouTuber on the list, is a testament to the growing prominence of kid-centric content.
His channel, Ryan’s World, features toy unboxing, educational videos, and fun challenges. With massive views and merchandise sales, Ryan has become a brand himself.
The 11-year-old YouTube star is also expanding the Ryan’s World brand with Ryan’s World Ninja Adventures. This new Ninja Adventures will consist of live action and animated content and exclusive toys being sold at Walmart!
YouTube channel: 21M subscribers, created in 2013
Jake Paul’s controversial persona and unconventional content have undeniably contributed to his vast online following after having started his career on Vine.
His boxing matches, music career, and sponsored partnerships have played a pivotal role in his financial success. Paul reportedly received an estimated $2 million cash prize from a fight against former MMA fighter Nate Diaz in Dallas.
Jake Paul has also recently raised funds for a new sports-gambling and media venture focused on micro-betting as this sector expands in several U.S. states.
Although very successful in his business, Jake Paul is one of the worst-reviewed YouTubers on Favoree.
6. Dude Perfect – Estimated Net Worth $50M
YouTube channel: 60M subscribers, created in 2009
Dude Perfect’s blend of sports, trick shots, and comedic elements has amassed an impressive follower base, with 60 million subscribers and 16 billion viewers on YouTube all over the world. They launched additional channels like Dude Perfect Plus, Dude Perfect Gaming, and Dude Perfect en Español.
The brothers also boast 12 million followers on Instagram.
Their collaborative efforts have led to numerous endorsement deals and partnerships with major brands like Pringles or Chipotle.
Beyond their video content, Dude Perfect has ventured into other business activities. In 2011, they introduced an iOS mobile game titled “Dude Perfect”, followed by a sequel, “Dude Perfect 2”.
YouTube channel: 111M subscribers, created in 2010
As one of the earliest YouTube stars, PewDiePie has been a dominant force on the platform for years. With his entertaining Let’s Play videos, comedic content, and vlogs, he has amassed an enormous following.
Despite occasional controversies, PewDiePie’s dedicated fan base and numerous brand partnerships have contributed significantly to his impressive earnings. The Swedish video-maker made a substantial part of his fortune through merchandise sales.
YouTube channel: 24M subscribers, created in 2011
With his charismatic personality and incredible gaming prowess, Ninja quickly rose to prominence on the streaming platform Twitch before transitioning to YouTube.
Ninja even briefly partnered with the Microsoft-owned Mixer, signing a multi-year contract ranging between $20 million and $30 million according to Forbes. The platform services were discontinued in 2020.
His content primarily revolves around gameplay highlights, tutorials, and collaborations with other gaming celebrities. Ninja’s success on YouTube has been met with considerable financial rewards, securing lucrative brand partnerships, sponsorships, and advertisement deals.
9. Markiplier – Estimated Net Worth $38M
YouTube channel: 36M subscribers, created in 2012
As one of the pioneers of Let’s Play gaming videos, Markiplier’s energetic and engaging personality has attracted millions of subscribers. His merchandise sales and entry into the movie industry solidified his position as one of the top earners on YouTube.
He’s also a co-host of the podcasts “3 Peens in a Podcast” and “Distractible.” Additionally, in 2019, he both starred in and co-produced the serialized audio narrative “Edge of Sleep”.
Alongside fellow YouTuber Jacksepticeye, Markiplier introduced the fashion label Cloak in 2018.
YouTube channel: 28M subscribers, created in 2012
Dan began his journey in 2009 by uploading a video of himself playing “Counter-Strike: Global Offensive” on YouTube. However, his rise to remarkable success began in 2012 with the launch of his channel “The Diamond Minecraft”.
His engaging personality and family-friendly content have garnered him a massive global audience.
His income primarily stems from ad revenue on his YouTube videos, brand partnerships, merchandise sales, and sponsored deals.
Beyond his online presence, DanTDM has also written a book further contributing to his financial success.
11. Logan Paul – Estimated Net Worth $35M
YouTube channel: 24M subscribers, created in 2014
Logan Paul, the brother of Jake, first made waves in the digital space back in 2013 through Vine, where his comedic sketches earned him significant attention. By 2015, he had transitioned to YouTube with the “Logan Paul Vlogs” channel, which quickly became his primary platform, garnering over 24 million subscribers.
Between sponsorships, advertisements, and his merchandise line, Maverick, Logan has raked in millions. Forbes recognized Logan’s influence and earnings, ranking him among the highest-paid YouTube creators in 2017, 2018, and 2021.
Boxing, however, introduced a new revenue stream for Logan. After a highly publicized amateur bout with British YouTuber KSI in 2018, the two had a rematch in 2019, with each fight drawing millions of viewers and generating millions in revenue. His boxing adventures peaked when he faced off with professional boxer Floyd Mayweather in 2021.
Outside of boxing and his personal channel, Logan has ventured into other areas of entertainment. Since November 2018, he’s been hosting the IMPULSIVE podcast.
2022 saw him collaborating with KSI, despite their public rivalry, to promote PRIME, a new energy drink. Their combined massive follower base meant the product launch was amplified by immense social media buzz and mainstream sports sponsorships.
12. Rhett and Link – Estimated Net Worth $30M
YouTube channel: 18M subscribers, created in 2008
Rhett McLaughlin and Charles Lincoln “Link” Neal III, known as Rhett & Link, became internet sensations with their YouTube series, Good Mythical Morning. Meeting in elementary school and later rooming together at North Carolina State University, they launched their YouTube journey in 2006.
Known for their viral commercials for brands like McDonald’s and Taco Bell, they’ve secured sponsorships from numerous notable companies.
Beyond YouTube, they starred in the 2011 IFC show “Rhett & Link: Commercial Kings”, which followed these two guys around the country to create local commercials for small businesses. They also produced the film Looking for Ms. Locklear in 2006.
On June 2023, news surfaced that Rhett and Link had returned Smosh, an American YouTube sketch comedy collective and independent production company, to its original co-founders while keeping a minor share.
YouTube channel: 25M subscribers, created in 2012
Preston Arsement’s gaming content, particularly Minecraft, has garnered immense popularity. Preston and his two friends, ChocoTheChocobo and TBNRKenWorth, make up the TBNRfrags squad.
His multiple YouTube channels, merchandise sales, and sponsored partnerships have propelled him into the top earners of the platform.
The highest-paid YouTubers of 2023 represent a diverse array of talents and content genres. From one-of-a-kind content buckets to lucrative business ventures, these digital pioneers have revolutionized the entertainment industry and proven that success on YouTube goes beyond traditional fame.
With their creativity, dedication, and entrepreneurial spirit, they have cemented their positions as icons of the digital age and continue to inspire the next generation of content creators.
And if you want to know who are the most successful artists on the platform, we created a list of the most subscribed music channels on YouTube.