There are many YouTube statistics floating around the internet with many of them pertaining to very specific needs and numbers. Well, we at Favoree have put these statistics together into one big Mega Article!
Additionally to compiling all these statistics, we also fact-checked every single one of them and provided sources in case you’d like to double-check where the numbers came from.
Finally we’ve also used some of our own data at Favoree to create even more accurate and traceable statistics for your use!
If you need any YouTube data that you can’t find in this article or want a curated dataset for your specific needs you can contact us and our expert Data Analysts will get back to you within 24h.
All The YouTube Statistics on the Internet in 2024
We’re always updating this post with more statistics and sources.
1. User Statistics
Active Users
YouTube had 2.5 billion monthly active users in Q4 2023 [1]
Gender Distribution
YouTube users were 54.4% male, and 45.6% female in 2023.[2]
Daily Access in the US
62% of US users accessed YouTube daily in Q3 2020 [3]
YouTube User Demographics in the USA
81% of US residents used YouTube in 2021 with educated minorities between the ages of 18-29 being more likely to use YouTube.[4]
Users by Country
India has by far the largest amount of users on YouTube with 462 million users. The United States is second with 239 million users followed by Brazil with 144 million, Indonesia with 139 million and Mexico with 83 million users.[5]
Percentage of Population using YouTube by Country
The United Arab Emirates has the highest penetration rate for YouTube with 98.7% of their population being YouTube Users. The lowest recorded rate is 22.9% in Nigeria. Worldwide a little over one-third of the population uses YouTube (37.7%).[6]
2. Usage Statistics
Usage Details
In 2023, on average 30% of adults worldwide used YouTube as a News Source, with India having the highest rate at 56% and Denmark the lowest at 7% [2]
Monthly Visits:
Approximately 106 billion people visited YouTube in December 2023. [8]
Daily Uploads and Consumption:
720,000 hours are uploaded every day on YouTube, over 1 billion hours are consumed on YouTube per day according to YouTube in 2024. [10]
Upload Rate
500 hours of video are uploaded every minute on YouTube according to YouTube in 2024. [10]
Mobile Views
As of December 2023, 91% of YouTube views are from mobile devices. [8]
3. Financial Statistics
Ad Revenue
YouTube generated $31,500 Million in 2023, a 7.8% increase from their previous year with 2022 making $29,200 Million [9]
YouTube’s advertising revenues as percentage of Google’s total global Ad revenues from 2020 to 2023:
- 2023: 13.2%
- 2022: 13.0%
- 2021: 13.8%
- 2020: 13.4%.
YouTube Premium and Music Subscribers
According to YouTube, approximately 100 million users are subscribed to YouTube Premium and Music as of February 2024. [11]
In-App Purchases by Country
The US generated the highest revenue from In-App Purchases (mobile purchases) on YouTube with over $35 Million of revenue. Japan is a surprising second with over $20 Million in revenue even though they only have the 6th highest number of users worldwide.[7]
Biggest US YouTube Advertisers in 2023
#1 Tenlira (2023, $29.4 million), #2 Walmart (2023, $12.8 million). [12]
4. YouTube Channel Statistics
Total Channels
There were over 113.9 million channels on YouTube in 2023. [13]
Channel Categories
According to Favoree‘s annual data report, sports-themed channels constitute 3% of the active YouTube channels in the US in 2024, while gaming channels claim a significant 16%.
Music channels represent 13% of the total in the US.
“People & Blogs” and “Entertainment” emerge as the most prevalent categories, accounting for 19% and 18% of all channels, respectively.
Active channel distribution by country
According to Favoree‘s annual data report, India leads globally with 1.1 million active channels (defined as those with over 10 subscribers and having posted a video in the past year), followed by the United States with 772,000 active channels.
The United Kingdom has 138K active channels on YouTube whereas France can boast 93K.
There are in total 8.9 million active channels on YouTube.
Most Subscribed Channels
#1 T-Series (260 million subscribers), #2 MrBeast (240 million subscribers) are the most subscribed channels on YouTube, for more check out our article on the most subscribed channels on YouTube! [14]
5. Other Statistics
Video Removal Reasons
Child safety (36.9%), harmful content (27.9%). [15]
According to Favoree’s annual data report, 0.2% of the active YouTube channels post only Shorts.
Market Position
YouTube is the second most popular website after Google in 2024. [16]
Ad Relevance
59% find YouTube ads more relevant than on other streaming services. [17]
Trustworthiness
68% of users trust posts, videos, and consumer reviews on YouTube. [18]
Leadership Change
Susan Wojcicki stepped down in February 2023, succeeded by Neal Mohan.[10]
Sources:
1. Statista, Distribution of YouTube users worldwide as of October 2023, by gender
2. Reuters Institute Digital News Report 2023
3. Statista, Frequency of YouTube use in the United States as of 3rd quarter 2020.
4. Survey of U.S. adults conducted Jan. 25-Feb. 8, 2021. “Social Media Use in 2021”
5. Statista, Leading countries based on YouTube audience size as of October 2023
6. Statista, YouTube penetration in selected countries and territories as of January 2024
7. Statista, YouTube in-app purchase revenues in January 2024, by market
8. Statista, YouTube Monthly Visits by Device
9. Alphabet Investor Annual Reports 2018-2023
11. Statista, Number of paying YouTube Music and YouTube Premium subscribers worldwide from 2020 to 2024
12. Statista, Leading YouTube advertisers in the United States in September and October 2023, by estimated advertising spending
13. Tim Queen, HOW MANY YOUTUBE CHANNELS ARE THERE IN 2024?
14. Soialblade
15. Statista, Distribution of videos removed from YouTube worldwide from 2nd quarter 2019 to 3rd quarter 2023, by reason
16. Wikipedia, List of the most visited websites
17. Google Blog, The YouTube Effect
18. Junglescout.com, Consumer Trends Reports 2023
